One of the most important pasts of your research, and subsequent planning, will be an understanding of audience.
From your previous post, for example, you will have considered how Empire magazine ensures that its magazine and website appeal to its core readership through the selection and combination of media language elements.
You will now be asked to complete a task which requires you to look at another, mass market* film magazine and its website.
*A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs.
Onscreen magazine, and its accompanying website, launched in July 2013 and is distributed free-of-charge in over 70 independent cinemas nationwide.
What is an independent cinema?
The majority of cinemas in the United Kingdom belong to one of the big cinema chains such as Cineworld, Odeon or Vue.
However, there are several hundred other independent cinemas. These can be seen by clicking here.
Going to the cinema has become big business again following the disruption caused by Covid-19 and in 2022 643 million cinema tickets were sold in the UK.
Independent cinemas show a mixture of big-budget and independent films on a smaller number of screens. Some people choose to watch films at an independent cinema as it is more convenient whilst others do so because they wish to support independent companies.
What is OnScreen?
OnScreen is an independent film magazine and website.
Copies of the magazine are provided free-of-charge at independent cinemas around the country.
The magazine also has a website and pdf version of the magazine can be accessed there alongside other film related information.
Browse the website and look through the most recent edition of OnScreen magazine.
NEA Task 6
Create a post for your blog titled:
NEA Task 6 : Understanding Audience (Mass Market)
Access the website for OnScreen by clicking here.
Copy and answer each question as fully as possible. You must use screen shots to illustrate your responses.
- What is a mass market audience?
- What is an independent cinema?
- What is OnScreen magazine?
- What different sections are there on the OnScreen website and how do these sections appeal to a mass market audience?
- How does the latest edition of OnScreen magazine (May/June 2023) appeal to a mass market audience?
- What is meant by the term cross-media convergence?
- Is there any cross-media convergence* between the magazine and its website?
Deadline
12:40pm today (the end of this double lesson)
