You have learned some key information about the target audience/readership of Empire.
- three-quarters male
- aged 18-40
- employed
- in a relationship (although not necessarily married)
- university educated
- time-poor
- passionate about film
- they use cinema as escapism or insight into other worlds
- they are also key influencers in their group of friends and within their family — no-one would dream of seeing a film without their recommendation
- they now have access to cinematic content 24/7
1. Add this to a PowerPoint slide and then make notes around it explaining how this front cover would appeal to the target audience of Empire.
Refer back to the bullet points above and try to find evidence for these.
Remember to use magazine terminology in your notes - masthead, main image, cover line, copy, colour palette, typography, etc.
2. Visit Empire's website and browse. Take some screen shots and add these to the following slide(s) of the same PowerPoint. Again, how does the content on the website appeal to/reflect Empire's readership? Make some annotations.
NEA Task 5
Create a post on your blog titled:
NEA Task 5 : How Does Empire Appeal To Its Target Audience
Take screen shots of the slides you have produced and add them to your blog as images.
Deadline
The start of our lesson on Tuesday 9th May.
IF YOU ARE BEHIND WITH ANY OTHER POSTS MAKE SURE THAT THESE ARE ALSO COMPLETED BY THAT TIME.
