Little White Lies was established in 2005 as a bi-monthly print magazine committed to championing great movies and the talented people who make them.
Thinking Point: what messages does the title of the magazine communicate? What does the phrase 'little white lies' mean'?
Thinking Point : what is the strapline* for Little White Lies and what does this communicate?
*A strapline is not the headline often found on the front cover of a magazine. Nor is it the masthead — the title of the magazine. Instead, it’s a short phrase some magazines (not all) use to encapsulate their ethos, their readership, and their reason for being.
Combining cutting-edge design, illustration and journalism, Little White Lies has been described as being “at the vanguard of the independent publishing movement.”
The magazine states that "Our reviews feature a unique tripartite ranking system that captures the different aspects of the movie-going experience. We believe in Truth & Movies"
Before its launch the producers of the magazine stated that they wanted to create "a magazine that captures the excitement of talking about movies with good friends by bringing together impassioned, intelligent writing with striking illustration".
The magazine has since become renowned for its independent ethos and iconic covers and each issue of the magazine dedicates its entire front section to an upcoming theatrical release, drawing inspiration from the themes and visual tone of the carefully selected film.
The back section of the magazine features essential reviews of the latest movie releases, plus exclusive interviews, festival reports and more.
Thinking Point: what does the magazine's editorial mission (see below) tell us about it as a publication?
Little White Lies states the following about its editorial mission:
"Since 2005 Little White Lies has been covering both mainstream and independent cinema from all around the world with top quality journalism and illustration. We aren’t afraid to speak our minds on the films we love (and sometimes hate), and want to offer our readers the chance to hear from a multitude of voices from all walks of life, regardless of writing experience. We’re invested in beautiful films and the people that make them, and want to create and curate writing and illustration that reflects this."
The magazine does not have an ABC certificate.
Thinking Point: what does the price point of this magazine communicate?
Little White Lies Front Cover Analysis
You will find images of 2 front covers for Little White Lies; these are for the November/December 2022 and July/August 2022 editions of the magazine.
For each cover, make notes in relation to the following questions. (You do not need to post anything to your blog at this point.)
November/December 2022
- Who is the feature of the main coverline and what can you find out about this person and the film that is linked to them in the coverline?
- Which other people are named on the front cover and who are they?
- Apart from names of people/specific films, what other topics related to film are featured on the front cover?
- What comments are you able to make about the masthead?
- What comments can you make about the use of images?
- What comments can you make about typography on the front cover?
- What comments can you make about the composition and layout on the front cover?
- What is the feature of the main coverline and what can you find out about this?
- Which other people are named on the front cover and who are they?
- Apart from names of people/specific films, what other topics related to film are featured on the front cover?
- What comments are you able to make about the masthead?
- What comments can you make about the use of images?
- What comments can you make about typography on the front cover?
- What comments can you make about the composition and layout on the front cover?
